Pricing / Credits
Cash and credits never mix. Here's why.
Every dollar of value on Leedas moves through one of two separate ledgers: real cash, or Leedas Credits. They're never converted into each other, and the split is enforced by how the ledger is structured — not just a policy someone could quietly bend.
Cash earnings
Cash is real advertiser money, funded through Stripe or PayPal. When a cash-funded campaign delivers against your inventory, 80% of that spend posts to your balance as real, withdrawable earnings. The remaining 20% funds the marketplace itself — matching, review, and delivery infrastructure. That's the same published split described on the pricing page.
Leedas Credits
Credits are a separate, non-cash balance. Two things create them today:
- A campaign funded with credits — rather than cash — delivers against your inventory. You receive 80% of that spend as credits; the remaining 20% is destroyed rather than paid to anyone, so credit spend can never quietly inflate a real cash balance.
- A cash-funded campaign delivers against inventory from a publisher who has opted into credit-only settlement. In that case Leedas keeps the cash, and issues that publisher the equivalent value in credits instead.
Credits can't be bought with real money, and they can't be withdrawn or moved into your cash balance. They exist to track and grant platform value, not to move money.
Why they're kept apart
Cash and credits live in genuinely separate ledger wallets, not just separate numbers inside the same account — so there's no path, accidental or otherwise, for one to top up the other. Both are projections of the same immutable, append-only ledger described in About: nothing here is a manual adjustment, and the math always reconciles to the last cent.
See the full published split
Publisher and advertiser economics, in one place.